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The hardest job in our building ( and yours too!)
The most unenviable job in the building is the Director of Social Media. A typical company social media strategy produces, distributes, and converses with the public about no fewer than twenty unique messages every week.
What Do You Think of Our Marketing Campaign?
The rewards for ad campaign bravery, subversion, and measured risks have never been greater. So why…
Nobody is Taking My Wheel: control of the buyer’s journey
I Am The Second of Seven Children Seven high-strung, over-achieving, raging harpies that still, even today…
Making Decisions with Data: You’re Right, and Everyone Else is an Idiot
“I don’t want it to appear I think I’m always right, but I am and that’s…
There Are Days That, Frankly, Blow.
My work is fulfilling, but there are days I’d happily blow up the entire building for…
I Am Immune To Your Marketing!
he most effective advertising rarely succeeds through persuasion or calls to action. Instead, the really good stuff creates positive memories and feelings that influence our behavior over time to encourage us to do something, to buy something…later.