The hardest job in our building ( and yours too!)
The most unenviable job in the building is the Director of Social Media. A typical company social media strategy produces, distributes, and converses with the public about no fewer than twenty unique messages every week.
Making Decisions with Data: You’re Right, and Everyone Else is an Idiot
“I don’t want it to appear I think I’m always right, but I am and that’s…
I Am Immune To Your Marketing!
he most effective advertising rarely succeeds through persuasion or calls to action. Instead, the really good stuff creates positive memories and feelings that influence our behavior over time to encourage us to do something, to buy something…later.
Valuing the Steps of Your Buyers Journey Through Marketing Attribution
Marketing attribution refers to the methodology of valuing the touch points in the buyer’s journey as they…