Consider your mix of agency partners. In a perfect world your creative agencies, digital media resources and ad-tech partners are great at what they do and working well together on your behalf. The reality is sometimes there are gaps. Or too many cooks in the kitchen. Or changes in scope or budget. Change to one piece of the puzzle impacts the whole group.

-Improve agency role clarity and accountability
-Reduce fee duplication
-Fix workflow inefficiencies
-Fill resource gaps
-Engage talent effectively